My experience with CRC Research INC

I have a big smile on my face.

There is a crispy fresh $50 bill in my hands, and I didn’t have to do anything that would make me curl while holding my knees in the shower. This was my first time being a part of a focus group, and dealing with a consumer research firm – it couldn’t have been more pleasant and simple!

I have a Facebook friend who posts about taking a part in these studies. This time his post was about coconut water sampling. I like coconut water, I think it is an awesome thirst quencher and a great option, if I am in the mood for something other than plain water or carbonated sugary nastiness. So the idea of getting $50 for tasting something I’d taste without getting paid for it, and providing my opinion on the taste and appearance – seemed like a good choice.

I filled in a short questionnaire on their website. An hour later, I got a phone call. My focus group appointment was scheduled for Monday, May 11th at 4 PM at a facility near Granville @ Broadway.

I arrived about 20 minutes prior to the beginning of the study, checked in and hung out in the waiting area reading about Jerry Yang’s involvement with Jack Ma in the latest issue of Forbes.

The study began about 5 minutes past the scheduled time. The group was about 15-20 people big. We were instructed to put our gadgets away, and to not talk to each other. Everyone was assigned a laptop; and before the samples were handed out, we each had to fill in a short survey.

I don’t know how much I am allowed to talk about the study itself, so I’ll refrain from telling too much; but overall, it took less than 40 minutes, and I got to taste the coconut water that is yet to hit the market.

Did I mention it tasted amazing?

P.S.: E-mail Me, or leave a comment below if you want to know more.